Which do you trust more: logo accounts or face accounts?
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evan@cosocial.careplied to evan@cosocial.ca on last edited by
Thanks for the replies, all. I'm somewhat face.
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evan@cosocial.careplied to evan@cosocial.ca on last edited by
I think when an organization has many employees, members, or other staff on a social network, it has two main ways to represent itself.
One is to let each human person (face account) speak about their own work, and then a brand (logo) account reshares it.
The other is that everything comes through the brand account, and the individual humans aren't given any official voice -- and are maybe discouraged from participating at all.
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evan@cosocial.careplied to evan@cosocial.ca on last edited by
I vastly prefer the first format. People using their own name and likeness have a lot at stake. They aren't hiding behind a corporate shield. They are owning the work they share.
But the second format has become very common, and for news in particular I'm likely to trust brands I know by their logo.
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evan@cosocial.careplied to evan@cosocial.ca on last edited by
One wild thing you see in the startup community is founders that take on the logo of their company as their only avatar, even for unrelated discussions. That's weird; don't do that.
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evan@cosocial.careplied to evan@cosocial.ca on last edited by
In general, a brand logo means a message crafted to manipulate.
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evan@cosocial.careplied to evan@cosocial.ca on last edited by
A lot of the repliers say it doesn't make a difference to them. I think that's unlikely, and that they're suffering from the rational actor fallacy, believing that their own actions are more rational than others'.
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trwnh@mastodon.socialreplied to evan@cosocial.ca on last edited by
@evan i distrust brand logos and i distrust corporate faces, although it's hard to say which i distrust more. i suppose it's something like this, from "least trustworthy" to "most trustworthy":
- corporate logo
- professional headshot
- casual headshot / selfie
- casual logo
- furry avatar
- anime avatar
- cat pic
- abstract artall in all, "somewhat face" but with notable caveats for the definition of "face" and "logo".